What would you like your
growth story
to say?
At first glance, the ambitious net-zero targets and eco-initiatives set by a growing number of companies are an encouraging trend. But when we dig deeper, we find that surprisingly few concrete actions result from these well-intentioned goals. Organizations are reluctant to fundamentally reconfigure the way they work, and short-term sustainability goals are an afterthought, or worse – not on the agenda.
One reason for this is the common belief that sustainability projects only drive costs and bring no benefits to a business’s bottom line. In fact, only one in five executives say they understand the business case of eco-friendly operations. Similarly, many organizations have written off sustainability without recognizing the investment opportunities it affords. These assumptions manifest in an overwhelming lack of motivation for launching green business initiatives or transforming business models to help save our planet and its people from the effects of climate change.
Data from our latest research report, A world in balance: why sustainability ambition is not translating to action, shows how companies that do good, do better. In other words, organizations that deploy sustainable initiatives see these practices paying off in higher revenues and – when they invest wisely – lower costs.
A total overhaul seems daunting. But every journey begins with a single step, and businesses must start setting short-term goals today. Only then can they reap long-term rewards in terms of growth, and simultaneously answer the calls for transformation from employees, customers, investors, and the environment.
The time has come to take that first step towards good business that also does good.
Further information and the full report
5 ways to
future-proof
your business
To build a sustainable business, the entire company needs to collaborate to design and implement appropriate processes for every part of the organization. But putting the big picture together requires several small steps and actions — especially by the company’s key decision makers. We’ve identified the five main ways to boost your business’s bottom line while considering the environment. Each one tackles its own growth challenges and should be championed by specific leaders to drive real change that’s both profitable and sustainable.
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